Apple TV+ has officially evolved into , introducing a fresh brand identity and an expanded entertainment ecosystem. Alongside this update, the platform launched a bundle with Peacock and announced two major milestones: the global streaming premiere of F1 The Movie and Apple’s upcoming role as the exclusive Formula 1 broadcaster in the U.S. starting in 2026.
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Apple TV+: Now Simply
Apple has streamlined its entertainment experience by rebranding Apple TV+ to Apple TV. The change reflects the platform’s growing lineup that goes beyond original series and movies, now including sports and exclusive bundles.
Subscribers can still access the same acclaimed Apple Originals such as Ted Lasso, Severance, Foundation, and The Morning Show. The subscription remains unchanged, but the new identity brings a modern, unified feel across Apple’s streaming and device ecosystem.
For digital branding, Apple has also introduced new black and white wordmarks to represent the Apple TV streaming service.
Apple TV & Peacock Bundle: Two Platforms, One Price
Starting October 20, introduced the Apple TV & Peacock Bundle in the United States. The timing coincides with the NBA season tip-off, combining Apple TV’s premium storytelling with Peacock’s live sports, blockbuster movies, and iconic NBC franchises.
This bundle delivers one of the most complete streaming experiences on the market. It includes:
- Apple Originals like Monarch: Legacy of Monsters and Silo
- Peacock exclusives such as The Office, Yellowstone, and Premier League matches
- Live sports coverage, including NFL, NBA, and major soccer tournaments
If you want a single plan that mixes cinematic Apple content with live action from Peacock, this bundle is one of the season’s top offers.
Apple Becomes the Official Formula 1 Broadcaster in the U.S.
In a landmark deal, Apple has secured exclusive Formula 1 broadcasting rights in the United States starting in 2026. The multi-year agreement positions Apple TV as the official home for live races, highlights, and original F1 content.
This marks Apple’s biggest step yet into global sports streaming, following its success with MLS Season Pass and Friday Night Baseball. For Formula 1 fans, it means immersive coverage, integrated data experiences, and exclusive behind-the-scenes storytelling — all through Apple’s ecosystem.
An affiliate program for F1 coverage is expected to launch in 2026. Interested partners will soon have the opportunity to promote Formula 1 streaming directly through Apple TV.
F1 The Movie: Streaming December 12 Exclusively
After dominating the global box office, F1 The Movie makes its streaming debut December 12.
Starring Brad Pitt and directed by Joseph Kosinski (Top Gun: Maverick), the film follows a veteran driver returning to the grid alongside a rookie teammate in a fictional Formula 1 team. The production partnered with the FIA and real F1 teams, filming during live Grand Prix events for maximum authenticity.
The movie has been praised as “the most realistic racing film ever made,” thanks to its high-speed cinematography and genuine pit-lane action. With Apple’s global platform, fans worldwide will experience the intensity of Formula 1 like never before.
Why Is Becoming a Streaming Powerhouse
Apple’s recent moves highlight a clear strategy: combining high-end originals, live sports, and strategic partnerships under one unified brand.
- The rebrand makes Apple TV more accessible and consistent across devices.
- The Peacock bundle expands its reach into traditional sports and mainstream franchises.
- The F1 acquisition cements Apple’s position in live global sports.
Together, these updates transform Apple TV into one of the most comprehensive entertainment ecosystems in streaming today.
Final Take
With new partnerships, bold rebranding, and world-class sports coverage on the horizon, Apple TV is redefining premium streaming. Whether you’re here for Oscar-winning dramas, live sports, or adrenaline-fueled racing, this is only the beginning of a new era.
